The advent of the 21st century has bestowed us with the gift of modernization, digitalization and most importantly, the individualization. B2C marketing…

You have been asked by your friend to improve his online image. He is an insurance agent with leading insurance company but doesn’t have any online presence. He want…

You have created an online e-commerce website “funishere” which deals with wooden furniture. Explain how you will promote the online company using only online plat…

Gone are the days of the traditional format of sales pitches, door to door selling and promotional messages that are aiming for outdated goals. We are …

A company office is planning to have a chill day, because ‘It’s Christmas!!’ The HR has carefully lined a perfect plan to celebrate a ‘Secret Santa.’ Everybody has b…

Explain various elements of promotion mix that you will use for newly launched product “Lite Air Fryer.” The price of a product is Rupees 8000/-. The USP of the product…

Explain various elements of promotion mix that you will use for newly launched product “Lite Air Fryer.” The price of a product is Rupees 8000/-. The USP of the product…

The statement cannot be agreed upon as there is a fundamental difference between a linear model of communication and a two-way communication process. To understand t…

Gone are the days when people walked through the market in and out to find the freshest stock of vegetables and fruits and that too at the most affordable …

To understand the methodology of hackers, we first need to understand the term called ‘Digital Footprinting.' The Digital Footprints are the records or the traces…