You have been asked by your friend to improve his online image. He is an insurance agent with leading insurance company but doesn’t have any online presence. He wants to be socially active and at the same time wants to increase his business sales by getting online leads for selling insurance. Kindly prepare an online strategy for your friend so that he can increase his sales.
Getting an insurance and paying from the wallet time to time is surely a big deal for any customer. Buying insurance is not a typical business transaction. You clients are buying something which they can’t see, feel or use instantly. They are buying the promises, and the insurance agents are mediating those deals. So, how to become a successful insurance agent and build such a good reputation in the society that people should come knocking your door, not vice versa. In the advent of digitalization, using various online portals and reap their benefits to building a good repo in minimal time is quite easy and faster. So, let’s dive into the different creative marketing ideas that can help our friend to increase his sells multifold.
Webpage:
Your website is nothing but your online brochure. Creating a website will save a large sums of money wasted into printing and distributing ads door to door. Now, when you are already working for a leading insurance company, you need to ask for their permission to go forward with a small website. Do not worry about making the website. It’s not a rocket science. On the homepage, you can post the complete and detailed online portfolio, with interactive photos helping clients and delivering sales pitch. Let people know your expertise, feats and achievements so far. A website will provide you with a massive online exposure and it will help you to strengthen your brand.
Let’s add testimonials from your happy clients on your website. Reviews and testimonials by the previous customers convey a sense of trust and help to build integrity for your business which compels new users to avail your services. To make things more modern, we can add a widget of ‘Appointment Booking’ and your calendar. This will ease the process, and customers can easily book your appointments as per their convenience simply using their cell phones. Make the process of conversation smooth, by adding a Live Chat Software on your website which gives your website a competitive advantage. If you are working alone and cannot cater to the chat responses from clients, you can advertise about an exclusive chatting hour named ‘Ask the Expert’ every day as per your convenience.
Advertise With Google PPC
It’s a no-brainer; a person is going to use Google when he/she is looking for any product, service or promotion. Google AdWords ease the process of connecting potential customers with the required service provider. Google AdWords help to increase general awareness of a brand and business. When a user searches for specific keywords, such as ‘Insurance agents in Mumbai, the Google Pay Per Click campaign promotes the web page of Insurance agents business in Mumbai to appear on top of the search list. The traffic generated with Google PPC is highly targeted traffic as the clients are specifically looking such for insurance agents.
Blogging
Blogging has helped to bridge the gap between the service providers and the potential clients. Blogging proves beneficial for your inbound marketing effort by showcasing your services and expertise in a positive light. Add a blog page to your website and attract a good number of readers to your insurance services.
You can blog about a lot of things such as detailed information about your services, about your company, new policies and their benefits, current happenings in the insurance world, opinions of experts, videos, podcasts and much more. With blogging, you can showcase yourself as a trustworthy, passionate, well-versed & leading insurance expert in the community. Also, the regular fresh content can boost the ranking of your blog in Google search list.
SMS marketing
Short Messaging Services(SMS) is an efficient tool which uses a simple text message to convey your services and content to the customers. It’s a cheaper and a high-end marketing tool which connects to a huge customer-base. Start employing the SMS marketing techniques and reach out to your clients in a blink of an eye. Most importantly, if we compare text messages with email, we can observe that the former has an enormous open rate and the majority of these messages are read within few seconds after received. So, SMS marketing is a great idea to share your website links or to notify potential customers about something great is going on in the insurance sector.
Social media
There is no better alternative to growing your business than social media channels. The first thing we must do is to open a Linkedin account to become a part of a close-knit network of professionals in the insurance sector. Having a well-optimized profile will surely attract more connections and grow your circle of influence. A proper Linkedin profile makes you a legitimate and trustworthy insurance agent in the eyes of the clients. You can post your blogs on Linkedin and also use it to create more leads.
Having a Facebook page and Twitter profile give you to the access of an enormous untapped market of potential customers. You can post your blogs, other relevant data, and links to driving the traffic towards your website. You can share a client testimonial video, your company services, and many more things.
Reap The Benefits Of Word-of-Mouth
Even in the era of digitalization where Google and Social Media Channels are expanding at a high rate, the traditional business strategy of Word-of-Mouth is still kicking. People tend to trust word of mouth more than the massive flow of your advertisements. So, why not to make our happy customers make to promote our reputation to their friends, neighbors, and relatives? You can offer a special discount to your loyal customers for their every successful referral and boost your leads.
Do not limit your pipeline just because it seems a lot bigger than what your expect. Digital marketing is quickly replacing the old traditional method of marketing and door-to-door selling. Dve in the water, get hold of the business and swim like a shark!
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