You have created an online e-commerce website “funishere” which deals with wooden furniture. Explain how you will promote the online company using only online platform. Explain at least five online platforms that you will use to promote your company.
The online marketplaces have changed the direction and concept of selling products or services alike. The secret sauce is the modernized technology which has changed the method of conversation by bringing the buyers as well as sellers on a single platform to exchange needs and solutions. Now, creating a website called ‘furnishere’ will indeed work as a virtual company headquarters. It will be instrumental in inbound and outbound marketing and help us to ease the process of business. But is isn't enough, to grow our business further, we need to reach out to the untapped market of potential customers to build an extensive and comprehensive network of loyal consumers. So, to promote our website here are the five top online platforms which we can use to boost brand awareness.
Google My Business:
Google My Business(GMB) is a super streamlined dashboard which helps businesses to increase their online presence. The GMB enlists your contact information, business categories, chains, website URL, photos, neighborhood keywords and most importantly it allows us to post the hours of operation and our physical location on the Google map and Google directions. With GMB, you potential clients can find you quite easily. Information related to your business can be accessed using any device such as mobile, tablets or laptops. Updating information and checking our Google ranking becomes very easy by creating our business page on GMB. With GMB, creating a community of potential customers and sharing up-to-date information about your business is possible. We can encourage our happy customers to write reviews to boost our business.
Linkedin
Linkedin is a professional business-to-business networking platform which is designed specifically to connect professionals and help them to promote their business online. Linkedin can be put to use to connect, gain introductions and collaborate with other business community members who can help us to achieve our business goals. The positive attribute of Linkedin when compared to the other social media channels that it will bring highly targeted leads to your business. Using Linkedin, you can connect with buyers, retailers, and suppliers to create a close-knit network of potential customers and mutually profitable businesses. The endorsing companies feature on Linkedin to identify the authenticity of various vendors and suppliers. We can turn our company page into a sales channel using the components like Company Pages and Linkedin Ads.
Facebook
It is a no-brainer that Facebook is the best platform to find and engage potential customers with fewer efforts and in a short span of time. The most important thing is that to this date the Facebook has the highest number of users who spend a lot of their daily time on Facebook which s a huge market. All we need to do is to create a Facebook page listed to our business, and we are good to go. Facebook is indeed useful to increase your revenue and boost the online presence of your company. Facebook also encourages users to follow brands on Facebook and Instagram by posting various video ads on a user’s homepage. Facebook shows users what their friends are buying, and that generates more interests about the purchased product. For Fernishere we can create Facebook ads to target the contacts in our email list to gain help for branding, upselling and driving traffic. We can create a network of our other media channels by adding custom tags to our Facebook page to drive traffic to them.
We can use Facebook to create various social content where the winners can win good discounts or some of our best products. Also, our Facebook page can be a great medium to interact with the customers directly and solve their grievances. Customer service with a human touch is always preferable than a boring procedure created using BOTs on websites. We can also apply cross-channel remarketing to bring the keyword driven traffic to our Facebook page.
Twitter
As per 'Statista,' there are around 317 million active users on Twitter who sends around 500 million tweets per day. It is evident that Twitter has the capability to generate a good number of business leads to help your business grow exponentially. Using Twitter, you can build untailored audiences to seek out the highly targeted consumers. By now, Twitter is the best platform to generate brand awareness and raise our lead conversion rate. The most important feature Twitter offers and works on is the reliance on the keywords and hashtags. We can create relevant hashtag related to our recent offers, events, and information related any aspect of our website. If the same hashtag is repeated and again by enough users, it will be designated as ‘trending, ’ and it will be shown on the main page. It can drive some people to look into the favorite tweets related to our business which in turn increase the traffic on our business page. Twitter has changed the traditional concept of big sales pitches with huge piles of words into a sending a message of just 140 characters and few words to compel readers for immediate purchase.
Instagram/ Pinterest
Facebook users follow their friends, whereas Instagram users follow their passions. A platform like Instagram soothes the visual craving of users. Using Instagram or Pinterest to share the photos related to your business and products is feasible. You can also showcase your customers using your furniture or take lifestyle photos which resemble a real-life setting. This gives the customer an idea of the usage of products and a chance showcase themselves on your Instagram page and gets the attention of thousands of subscribers can turn them into your loyal clients. The visual marketing is the blooming tool of the new digital era where that thousand words conveying ‘picture’ is brought to life!
There are many other ways and right platforms to promote our website. All we need a proper optimization, fresh and interactive content and a smart marketing strategy to boost our sales sky high.
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